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Samsung's role as a digital art platform is exemplified by its collaboration with contemporary artists

三星電子是數字標牌技術的先驅，慶祝其作為市場領導者的第 14 個年頭，保持其在創新前沿的地位，并徹底改變了數字標牌在各個領域的作用。根據 Fortune Business Insight 的數據，到 2026 年，數字標牌市場預計將超過 350 億美元，三星一直在擴大這個充滿活力的行業的邊界。

在過去的十年中，數字標牌已經從單純的廣告展示發展成為一個強大的個性化信息、教育、體育、藝術等平臺。三星的智能標牌在這一轉型中發揮了關鍵作用，提供了超越白板和投影儀等傳統技術的靈活性和多功能性。

2023 年，三星繼續在各個領域推進沉浸感，為采用其技術的組織創造了全面的體驗。從梵蒂岡城的圣彼得廣場等歷史古跡到迪拜的亞特蘭蒂斯皇家酒店等超豪華度假村，三星的高精度 LED 顯示屏和音頻解決方案增強了活動效果，并創造了令人驚嘆的環境。

一個值得注意的例子是與威爾士大學圣大衛三一分校的合作，三星的沉浸式房間配備了 18 米的 LED 屏幕，重新定義了學習體驗。該大學的沉浸式空間被公認為 2023 年 AV 獎的“年度教育項目”決賽入圍者，展示了三星致力于通過數字標牌突破教育界限的承諾。

三星對教育的影響還延伸到德克薩斯州達拉斯的 Hogg 新技術中心，那里的 Flip Pro 交互式顯示器促進了交互式學習和協作，在 2023 年 EdTech 突破獎中，三星被公認為教育市場最佳整體 IT 解決方案提供商。

The Wall for Virtual Production 是三星產品陣容的新成員，展示了該公司對支持電視、電影和創意產業創造力的承諾。它允許創意人員使用超大的LED墻，通過實時視覺效果技術創建虛擬內容，從而減少制作時間和成本。

三星作為數字藝術平臺的角色體現在它與已故樸瑞博和荷蘭裔美國視聽藝術家 0010×0010 等當代藝術家的合作中。在紐約洛克菲勒中心和泰國曼谷等地舉辦的展覽展示了三星的技術如何將藝術帶入生活，重新定義現代藝術的邊界，并探索數字世界和物理世界的融合。

Samsung Electronics, a pioneer in digital signage technology, celebrates its 14th year as the market leader, maintaining its position at the forefront of innovation and revolutionizing the role of digital signage in various sectors. As the digital signage market is projected to exceed $35 billion by 2026 according to Fortune Business Insight, Samsung has consistently expanded the boundaries of this dynamic industry.

Over the past decade, digital signage has evolved from being a mere advertising display to a powerful platform for personalized information, education, sports, art, and more. Samsung’s Smart Signages have played a pivotal role in this transformation, offering flexibility and versatility that goes beyond traditional technology like whiteboards and projectors.

In 2023, Samsung continued to advance immersion across various fields, creating a total experience for organizations that adopt its technology. From historic monuments like St. Peter’s Square in Vatican City to ultra-luxury resorts such as Atlantis the Royal in Dubai, Samsung’s high-precision LED displays and audio solutions have enhanced events and created awe-inspiring environments.

One notable example is the collaboration with the University of Wales Trinity Saint David, where Samsung’s immersive room equipped with 18 meters of LED screens redefines the learning experience. Recognized as an “Education Project of the Year” Finalist at the AV Awards 2023, the University’s immersive space showcases Samsung’s commitment to pushing the boundaries of education through digital signage.

Samsung’s impact on education also extends to the Hogg New Tech Center in Dallas, Texas, where the Flip Pro interactive display facilitates interactive learning and collaboration, earning Samsung recognition as the Best Overall IT Solution Provider for the Education Market at the 2023 EdTech Breakthrough Awards.

The Wall for Virtual Production, a new addition to Samsung’s product lineup, demonstrates the company’s commitment to supporting creativity in the TV, film, and creative industries. It allows creatives to use ultra-large LED walls to create virtual content with real-time visual effects technology, reducing production time and costs.

Samsung’s role as a digital art platform is exemplified by its collaboration with contemporary artists like the late Park Seo-Bo and Dutch-American audiovisual artist 0010×0010. Exhibitions in locations such as New York’s Rockefeller Center and Bangkok, Thailand, showcase how Samsung’s technology brings art to life, redefining the boundaries of modern art and exploring the convergence of the digital and physical worlds.